If you are thinking about creating a social media presence, it is important to keep track of the latest trends. There are some that are already on their way, and others that will come into play in the future. While these trends may be new, you can still use them to your advantage.
One of the biggest trends is the rise of micro-influencers. These influencers are less than 50,000 followers but have the ability to influence the purchasing decisions of their followers. In 2023, these influencers will take center stage. This is due to the fact that many brands are now recognizing that they should use social media as a customer service channel.
Another trend that will be prominent in 2023 is the rise of live audio. Many people now prefer to listen to their favorite songs in real time. Live audio is a great way to keep your audience engaged, and to ensure that they don’t get bored with your content. As more people are spending more time on their social media accounts, this trend is bound to become more popular.
The trend towards authenticity is also a big one. Many employers have begun to speak out about the treatment of disadvantaged employees on social media. A lot of these conversations revolve around the issue of how they treat minorities and LGBTQ individuals. However, if the brand hasn’t acted on this issue, they could be on the losing end of the relationship.
Instagram has remained the top social networking app. Unlike other networks, though, the platform’s popularity is expected to continue to grow. Besides being the most downloaded app in 2020, it will also be the most popular app by 2021.
TikTok is another major network that has grown a lot in recent years. Currently, it is the seventh largest social network in the world. Its growth is especially strong among younger users. In fact, 40% of Gen Zers use TikTok to find a place to eat.
Video has also gained a lot of traction. This is a great trend for businesses, as it will allow them to reach a much larger audience. Also, the demand for filter-free images is gaining traction.
As more people turn to social media, the competition is also more intense. Users will expect more from their brand. When they don’t get what they want, they will turn to social media for answers. That means that brands will need to dig deeper to convert this audience.
Social media has transformed from a text-based medium to a more visual and interactive medium. It has also become a retail platform. More consumers are now using it to shop. They are also more likely to shop across multiple retailers.
Lastly, as a result of the financial downturn, many social platforms are cutting back on resources. This will impact how brands can make the most of their budgets. Although it will be harder to gain traction on these platforms, the increased competition is good for businesses, as they will be able to gain more revenues.